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SS21; Major Moment | Boss
So the thing about these Italian collections is that…
…they’re HUGE!
Even after narrowing down to my favourite looks, they’re still quite massive.
But if anything, that should speak to the level of talent, artistry and production scale that these designers are able to pull off.
No one could’ve predicted lockdown, and Ingo Wilts of Boss was no different.
He notes that when the collection started last year, its roots were in the tailoring and heritage that has made Hugo Boss a household name.
However, with COVID restrictions and drastic changes to the way we live and work, the collection was undoubtedly modified.
What was (I guess) intended to be sharp suiting, became more easy tailoring – in fact, Wilts mentions that it probably is the most relaxed Boss has ever been.
Hoodies, sandals, bralettes and slouchy cargo trousers, punctuated with eyelets, all added to the casual and almost sporty feel of this presentation.
However, at the same time, optimism was also an important note for the presentation.
“It’s lovely because it feels so light and airy – optimism was important with this collection.”
Apart from powdery blue and forest green colours (new for the brand), there was crisp white suiting punctuated with beautifully whimsical floral print and embroidery done in collaboration with London-based artist William Farr.
But this wasn’t the only form of “greenery” that the brand has embarked on.
Firstly, the team repurposed a number of fabrics from the storeroom.
And, in a further green-minded move, the brand will be donating the 40 acacia trees that decorated the show space to the city of Milan.
So if we take a quick recap…
Casual. Optimistic. Sustainable.
This is truly the future of fashion.
See the rest of the collection here.
Enjoy!
xx
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