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NEW YORK FASHION WEEK SEP2019
Hello….it’s me again!
It certainly has been a while since I’ve regularly blogged…but you know, life stuff and all.
Nothing like Fashion Month to get me back into the habit, ey?
What’s interesting in returning to fashion (and fashion shows) after roughly a year is that it’s almost like looking at everything with fresh eyes and seeing what has changed…and maybe what hasn’t.
So it’s the Spring-Summer 2020 shows…and isn’t that exciting??
It’s the beginning of a new decade of fashion! – and a chance to reflect on what the 2010s have given us.
We got a massive shaking up of Creative Directors, the rise of minimalism – in stark contrast to the early 2000s’ garish and almost obnoxious fashions, an attempt at revamping the fashion calendar, and the beginning of mixed-gender shows.
Fashion has also recognized its influence and thus, has become more politically involved than ever, with brands pushing for inclusivity, as well as some slowly but surely starting to acknowledge their role in the global sustainability initiatives.
And while all of that is massively inspiring….the clothes, however (for me) are not.
I read a quote recently that said, “If your creativity is driven by a desire to get attention, you are never going to be creatively fulfilled.”
This felt particularly profound in an era dominated by social media. I’ve often chatted with my friends about how social media and “like” culture has drastically shifted our values as consumers.
Do we care about quality? Or purely aesthetic?
Are we interested in reusability? Or do we just want that one 🔥🔥🔥 pic on Insta?
Of course, many brands were impacted by this; shifted their strategies, changed their price points, and began designing for ‘the gram.’
As a result, a lot of the fashion felt forced….still true to the designers’ and house aesthetics….but reflected an obvious (and probably necessary) need to stand out in a sea of clothing.
And customers began to demand authenticity – not only in terms of experiences but also in terms of representation.
The whole idea of “fashion is fantasy” that was strongly emphasized in the 2000s has been replaced by an attempt to portray reality. You see it on runways (see Rihanna’s Savage x Fenty as opposed to the once indomitable Victoria Secret), in advertising, and even in your magazine editorials.
…so it will be interesting to see how the *new* 20s will navigate this.
Anyway, you’re here for the fashion.
But try to keep these points at the back of your minds as you peruse the collections.
As usual, hyperlinks added as we go along.
Enjoy!
xx
***indicates MAJOR MOMENT & my favorite shows***
***ALICE + OLIVIA***
*ANNA SUI*
*AREA*
***CAROLINA HERRERA***
*CO*
*CUSHNIE*
***DION LEE***
*JASON WU*
*KHAITE*
*MONSE*
***PRABAL GURUNG***
*RODARTE*
*THEORY*
*TIBI*
*TOM FORD*
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