FW18; Major Moment | Coach 1941
Happy Monday all!
Productivity is the name of the game this week and these fashion week recaps have to be finished soon.
And, while I do have a lot to get through to keep you up to date with the fashion goings-on, it really is no secret that this past fashion month has been a little less than impressive.
While I think it has to do with all the major shifts occurring – I mean if you’re changing your ENTIRE business model, who has the time to create revolutionary fashion moments? – it probably also has to do with this current social climate, where a mix of conservatism, freedom of expression, and self-positivity reign.
But on the flip side, it leads me to really analyze the collections on a deeper level and allows me to recap presentations that I normally wouldn’t!
Case in point: Coach 1941!
As one of the commercially larger American labels, Coach had humble beginnings, starting as a leatherwork and accessories brand with six workers.
Today, it’s recognizable print and major spokesmodels – such as Selena Gomez – make it a formidable force in the fashion world.
For Fall 2018, Creative Director Stuart Vevers took us to the woods – and he won’t be the only one to do that this season!
The combination of Fall and the forest is as expected Spring and florals, but creatives’ interpretations can still often yield breathtaking results.
Such was the case, as Vevers created a fun and fabulous play on the classic goth-western American tropes.
The traditional elements of the brand were there – the leather that gave the house its start, done in jackets and braiding, paired with winter florals and furs (both of which were major trends over the past few FW seasons).
It is evident that Vevers is intent on keeping the house modern.
And with collections like this, it won’t be that hard.
See the rest of the collection here.